Archive for the &;Pokemon&; Category

Why the Video Games Industry is LosingIt

July 30, 2007

Which got more publicity, the open-to-the-public Comic Con this weekend in San Diego, or the industry-only E3 videogame convention at an airport hangar in Santa Monica earlier this month? Comic Con, hands down, because they celebrated the fan&;and because the movie studios flocked there to show off new films like IronMan with big guns like star Robert Downey Jr., director Jon Favreau, and 80-year old creator Stan Lee.  That&;s word of mouth you can&;t buy&;and the kind of publicity the &;new&; E3 for the business guys, not the gamers, no longer gets. E3 sharply decelerated from 2006 to 2007, braking from 65 (thousand) attendees down to 3 (thousand and severly limiting the number of press.  ComicCon, by contrast, was by and for the fan boys E3 expelled; 124,000 showed up, forty times the video games &;crowd.&; 

Keeping out the gamers who want to try the games is a riduculous strategy; no wonder the number one selling game in the U.S. is a kid&;s game for Gameboy, Pokemon Diamond.  The teenagers are all out watching movies based on comics and fantasy, from Fantastic Four and Transformers to the Simpsons.

Robert Downey Jr in &;Iron Man.&;

Posted in ComicCon, E3, Iron-Man, Pokemon, Uncategorized | 2 Comments &;