Archive for the &;Oprah&; Category

Justin Timberlake Takes the HighRoad

September 20, 2007

It&;s always tempting to bash a competitor or someone you were close to, especially when they&;re down.  But when I do media training, I always counsel spokespeople to take the high road, even when the reporter brings up a competitor by name.  First, don&;t mention that company or person by name, second, acknowledge your rival in a positive way, as in &;the company you mention is certainly a worthy competitor, but what makes us different is&;&; Justin Timberlake just did this in his interview with Oprah.   Oprah asked Justin what he thinks is happening to his former girlfriend Britney Spears. He said he didn&;t know, but added, &;What I do know about her is she has a huge heart, and she is a great person.”  Knowing when to take the high road about a former friend now in trouble, instead of taking the cheap shot like so many others, shows Justin Timberlake has a good heart&;and is destined for a long career.

Posted in Britney-Spears, Justin-Timberlake, Media Training, Oprah | 2 Comments &;