Archive for the &;Brett-Favre&; Category
Lamest AdvertisingClaim
May 8, 2007
In the coupon section of the Sunday LA Times, I came upon this lame claim: RAYOVAC: Lasts as Long as Duracell & Energizer
Not exactly &;Tastes Great, Less Filling&; stuff, but at least it won&;t make the corporate lawyers nervous.
But the marketers must have realized that &;me-too&; advertising isn&;t very compelling. (And batteries are hardly the sexiest consumer electronics category .) So unshaven, over-the-hill quarterback Brett Favre holds up the package, as if that (along with the complex three-part mail-in $3 rebate) would be the clincher.
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