Archive for February, 2010
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Somali Pirates Smart PRMove
February 2, 2010
It had to happen. The Somali pirates have apparently been huddling with a public relations advisor, who must have advised them to mix their kidnapping, ransom and occasional murder with charitable tithing. &;It&;ll show another side of you,&; I&;m sure he advised.
Touched by the depths of the human tragedy in Haiti, the pirates will reportedly donate some of the millions they have &;liberated&; from shipowners and &;fat cat&; corporations to Haitian relief. While I don&;t believe a word of it (if they actually cared about relief, in Somalia charity can certainly begin at home) there is a literary tradition in the West of the pirate with a heart of gold (not to mention Robin Hood) going back hundreds of years.
But the pirates won&;t get their full PR bang for the buck, as they will use &;connections in various parts of the world&; to deliver aid without detection. While I&;m sure the pirates are familar with Maimonides&; belief that anonymous giving is the highest form of charity, it&;s also convenient for them, as there will be no &;accountability&; for the supposed donation.
Tags:charity, pirate-publicity-stunt, Public Relations, Somali-pirates Posted in Public Relations, publicity-stunts | Leave a Comment &;
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