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ABC News Hangs Tough onToyota
By encinoman
Bravo to ABC News, hanging tough in the face of Toyota&;s shameful attempt to intimidate, control coverage and &;punish&; ABC by pulling their advertising.
Instead, ABC News went full throttle (sorry) on Toyota again, running an exclusive interview with Dimitrios Biller today.
Biller worked as managing counsel for Toyota&;s American operations from 2003 to 2007. His comments? &;You have to understand that Toyota in Japan does not have any respect for our legal system. They did not have any respect for our laws.&; Unhappy ex-employee? Sure, but one who says the company made a practice of not revealing safety issues.
&;They were hiding evidence, concealing evidence, destroying evidence, obstructing justice,&; said Biller.
The Toyota recall(s)&;and coverup&;is a big story. It&;s not just how many Toyota owners there are in the United States. How many vulnerable children travel in Toyotas every day? How many of us shares the road with a Toyota at any given time? ABC is right to stick with this story like a terrier cornering a rat.
And when Toyota finally puts its house in order, the advertisers will come back to ABC.
Tags: ABC-News, Toyota, Toyota-dealers, Toyota-public-relations-disaster, Toyota-recall
This entry was posted on February 10, 2010 at 4:47 pm and is filed under ABC-News, Advertising, Automobiles, Automotive-industry, public-relations-disaster.
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2 Responses to &;ABC News Hangs Tough onToyota&;
Toyota Scapegoating Supplier? « Monday Morning Media Quarterback Says:
February 10, 2010 at 9:19 pm |
[...] Monday Morning Media Quarterback A top independent journalist looks at the good, the bad and the outrageous in the media. « ABC News Hangs Tough onToyota [...]
Milagro Curey Says:
February 19, 2010 at 10:41 am |
Ongoing Toyota recalls are causing a great deal of harm to their brand. 2.3 million automobiles in the US to rectify sticking accelerator pedals. over 4 million motorcars in the US to sort out pedals getting lodged below floor mats. 690,000 vehicles in China faulty electrical window switches. Toyota boss on TV to apologise for recall and still the press flag issues as the company gets more distressed. I question how much brand value this has cost them.
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