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PR Pros and PressLists
By encinoman
For public relations pros, their press contacts are one of their most valuable assets. Yet in packing up my office today, I threw out dozens of press lists and threw out an old Bacon&;s. Why?
Because:
Multimedia Systems Design,
Network Magazine
Electronic News
Electronic Buyers News
Internet Week
PC World
InfoWorld and the rest have been trashed, and their editors and writers with them.
Another thing I threw out: a note from a client on &;Long lead publications with a two to four month lead time. &; The web has killed that concept too.
It makes keeping that press list constantly updated a challenge, but a challenge that&;s more important now than ever. Then there&;s the question of who is actually a reporter or editor these days&;
Being inclusive is best. I admired an old client who always treated the press equally, even the guys who&;d make up their own newsletter so they&;d be &;legit.&; Unlike many PR pros who obsessively make and police A, B and C lists, he understood that today&;s C-lister could be tomorrow&;s Perez Hilton.
Tags: changing-media, death-of-long-lead-publications, Perez-Hilton, PR-tactics, press-lists
This entry was posted on May 13, 2009 at 5:39 pm and is filed under Public Relations.
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