A community of independent journalists have criticized the published media and refused to take it as it was. They discuss various notorious subjects, celebrities, events and so on. A particular place was reserved for Playboy and its rather letting down late publications. One of the editions discussed was that of Skoal when a plastic-like looking woman had posed naked on hundreds of cans of Skoal. The critical journalists had concluded that Skoal brought the look that good guys like and which combined with the Playboy logo might work to resurrect a magazine that has lost its charisma as of late.