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Video Games Industry Sees theLight

By encinoman

In a rare piece of smart thinking and good economic news, the Entertainment Software Association announced the video games industry will be returning big-time to the Los Angeles Convention Center from June 2-4, 2009 and in 2010 and 2011.  E3 had been ridiculously downsized and hidden in a hanger at Santa Monica airport, supposedly to save money and create a better deal-making environment by keeping the riff-raff out. As I wrote here in 2007,  &;Keeping out the gamers who want to try the games is a ridiculous strategy.&;  It&;s bad business to keep out the fan boys who are the core believers and spread word of mouth.  So let the hustling and registration-wrangling begin; &;Instead of doling out registrations based on the usual invitation-only list, it will throw open the doors to any professional related to the fast-growing game industry, which is expected to generate about $50 billion in global sales this year.&; And the fan boys will be in for an extra treat; the scantily-clad models will return as well.

Tags: booth-babes, E3, Entertainment-Software-Association, video-games

This entry was posted on October 26, 2008 at 4:06 pm and is filed under public-relations-disaster, trade-shows, Videogames.

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