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Portfolio Magazine Flunks JaguarReview
By encinoman
If you were reading a review of a new Jaguar, what is the first piece of information you would look for?
That&;s right, the price. Portfolio.com flunks this simple test (what editors have always called the wastebasket test; &;A press release without a price goes in the wastebasket&;), and misses so many other details anyone would want: size of the engine (V-8 is not sufficient; is it a 4.6, 5.0, etc?), 0-60 speed, rear seat comfort, etc. If Mercedes and BMW are target competitors, you might want to price those guys for comparison.
And when you talk about your &;conquest&; buyers&;people switching from another brand&;well, you might want to talk to one or two of them.
I hope their investing advice is better&;although raking the ashes at Countrywide isn&;t very ahead-of-the-curve.
Tags: business-journalism, death-of-journalism, Portfolio, pump-and-dump
This entry was posted on July 18, 2008 at 10:59 pm and is filed under Uncategorized.
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