Businesses these days need to do the best they can when it comes to advertising. Publicity is what makes companies and their services known, in few words, it is what brings them customers and ensures that their revenue will increase and as well as their prosperity. There is no wonder that companies spend billions of dollars for some of the most complicated and yet expensive adverts. The downside is that no one can know how good this strategy will actually be found by the public. This is why stunt publicity is much more preferred these days. It is much cheaper, simpler but much cleverer and this why it does the trick.