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Same Old ShootingScript
By encinoman
Mass shootings seem to unfold with tragic slowness. But we&;ve had enough of them to know the script. (Full disclosure: I helped manage communications and wrote statements on two separate shooting crises for corporate clients.)
The scattered, chaotic bulletins full of incomplete and incorrect information.
The agonizingly slow police response, almost always too late.
The rising death toll updated like a scoreboard
Statements and an information page posted by the institution in crisis.
Prayers and posts against gun control, violent videogames, psychiatric drugs, etc.
The announcement that the shooter is dead, almost always by his own hand.
The media frenzy to get the name, then track down a biography and those who knew the shooter, inevitably a &;loner.&;
Expressions of sorrow from high officials.
Officials are praised.
Officals are blamed.
The media searches for heroes amidst the devastation.
The memorial process begins; cameras cut away from the awful weeping.
The recriminations (including those against the intrusive media) and lawsuits begin.
The next shooting will reference the last.
Can&;t we change the script?
This entry was posted on April 18, 2007 at 12:53 am and is filed under Journalism, Public Relations.
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One Response to &;Same Old ShootingScript&;
Virginia Tech: Police Cover-up or CYA? « Monday Morning Media Quarterback Says:
May 22, 2007 at 12:30 am |
[...] Tech: Police Cover-up orCYA? The postmortems begin, as predicted here. With 203 additional rounds of live ammunition found (and 32 people dead or dying), Virginia [...]
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