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The Dirty Little Secret of Men&;sMagazines
By encinoman
An editor at Playboy told me that despite 100-year old Hugh Hefner, everything in the magazine (especially the ads) is pitched at guys 30 and under.
This ignores the millions of middle-aged (and dirty old) readers, the unmentionables of the guy mags, whether faux-literary like Esquire, metrosexual like GQ or flesh peddlers like Playboy and the now-decimated &;laddie books&; like FHM, Maxim and Stuff.
I&;ve written for a lot of top publications but I always wanted to write for Playboy, after swiping my dad&;s magazines as an impressionable teen. In 2006 I started subscribing, and occasionally pitching my editor friend (no luck so far).
But I can truly say I read it for the articles.
This entry was posted on February 2, 2007 at 2:09 am and is filed under Publishing, Secrets of Men's Magazines.
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3 Responses to &;The Dirty Little Secret of Men&;sMagazines&;
Kevin Bacon Too Old for Playboy « Monday Morning Media Quarterback Says:
June 12, 2007 at 7:28 pm |
[...] Playboy will gladly take your money, even if you&;re out of its desired demographic. But then you&;ll end up writing letters like this: Having passed midcentury a few years [...]
Why Playboy is So Out of Touch « Monday Morning Media Quarterback Says:
April 1, 2009 at 5:22 am |
[...] Playboy is So Out ofTouch By encinoman Playboy has long pretended that it&;s for the 18 to 30 year old male. In fact, ever-youthful Kevin Bacon was rejected [...]
Playboy&;s Absurd Advertising Outsourcing « Monday Morning Media Quarterback Says:
November 25, 2009 at 10:11 pm |
[...] The dirty little secret of men&;s magazines is that they&;re read by old guys like me and Kevin Bacon; the [...]
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